Whilst there has historically been a divide in strategy and tactics of B2C and B2B marketing, modern technology is starting to blur the lines. Increasingly, the smartest B2B marketers realise that buyers expect the same levels of service – whether in their business or personal lives. The rise of eCommerce solutions, the proliferation of useful advice online…
If, like me, you braved the cold, wet and windy weather over the last couple of days, you’ll be forgiven for raising one eyebrow at the latest reports that Spring is here already, 11 days early. The study found that four out of five animals and plants are breeding earlier because of changes in…
We now live in a world where email is so ingrained into our lives it’s almost impossible to remember what we did before – how did we communicate with one another?! Well, as we move in this advanced technological world, email is so common place that we often end up with so many electronic mails…
Are you a lazy can’t or a go get ‘em can? Our latest media campaign focuses on those in business that just want to get the job done. Highlighting the difference between the go-getters and those that do everything in their power to slow things down, put up red tape and are generally just a…
So it’s time for the big unveiling. Here’s the story of our company’s approach to gorilla advertising… We took to the streets of London with our new friend, Gonzo the gorilla, on the 26th September to take part in the Great Gorilla Run. Gonzo joined 600 other people taking part in the 7km run, all…
As responsible, green-minded people, we are aware of the big issues facing the planet. We like to think we are not complacent and that we don’t need reminding of the importance of respecting the natural balance around us. But we can’t help wondering about the uproar caused by the recent WWF ad that was allegedly…
Despite the fact that my fiancé doesn’t really appreciate facial hair when it’s only on the upper-lip, I managed to convince her to let me participate in the our company Team Movember moustache-growing-spree. I thought it would be easy considering it was for a great cause, but when the words “couch”and “sleeping” were mentioned in…
Since starting work at our company I have done many a thing around the office (all perfectly above board I might add) but the latest project I have been working on is partnerships and in doing so I have met some really interesting people who work for some really interesting companies. My favourites are those…
Boris Johnson’s trip to New York yesterday to attend a press conference – admittedly to promote business travel – got us thinking about one of the main reasons for organising a conference call instead of a face-to-face meeting: time. Whilst he may have had other things to do whilst there, Boris’ press conference probably lasted…
This is something that is quite frequently debated about so we thought we would share our opinions on the situation too. As with all things, an idea becomes popular when it’s launched and early adopters rave about its greatness, but then as you would expect the novelty wears off and those early adopters want to…
