Boris Johnson’s trip to New York yesterday to attend a press conference – admittedly to promote business travel – got us thinking about one of the main reasons for organising a conference call instead of a face-to-face meeting: time. Whilst he may have had other things to do whilst there, Boris’ press conference probably lasted…
Is B2B Marketing boring? In short, our answer is no! Well, we don’t think so anyway. We aren’t afraid to challenge the norm and be heard in a flooded market, using interesting and creative methods. Our 2022/2023 campaign, ‘More Sense than Money,’ is one example. The main character was Cecil Goldwell, old school and loathed…
Just over a month ago I was voted as a our company Employee of the quarter and in addition to this huge honour being given to me by my lovely workmates, I was also given some money to be spent on an experience of some sort. As it happens I was about to get married just…
Here at our company we work with a number of our competitors in the USA, supplying them with European telephone numbers for there conference call businesses. Whilst most of the business with the USA is done using our Web and Conference Calling solutions, we need to travel to the USA once a year for a…
That’s how it seems sometimes. If I want to exercise my right as a purchaser and buy the green/ethical/morally upright option, I have to pay extra. Someone somewhere is taxing me for my beliefs. Maybe I’m being too sensitive about this. After all, if I go into my local supermarket, I’m presented with normal…
A few members of our company staff were talking about the King of Pop’s new video for “Behind the Mask” today and said, “they crowdsourced the whole thing – thousands and thousands of people made it” Crowdsourcing for those of you who don’t know is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an…
One of the delights of the internet is that no matter how obscure your interests, you’re likely to find somebody out there with the same interests as you. Whether river dancing, Eastern European gangster movies, or plate spinning interests you, you’ll find someone else who’s into it, too. It’s just one of the reasons…
Some say that getting the sale is the easy part, but we think that embedding the product is often the harder part. What do you do when you get a community which has purchased your product to actually use it? This is often the most difficult part of embedding customers in business. Many people often…
You already know that providing great service and properly looking after your customers and clients is sound business practice. But how do you measure how well you’re doing in this area? Obviously the biggest indicator of whether you’re doing it right is repeat business. They like you – they come back for more. Another indicator…
