Is B2B Marketing boring?
In short, our answer is no! Well, we don’t think so anyway.
We aren’t afraid to challenge the norm and be heard in a flooded market, using interesting and creative methods. Our 2022/2023 campaign, ‘More Sense than Money,’ is one example.
The main character was Cecil Goldwell, old school and loathed worrying about saving money; everything about him was the opposite of our company.
Over the past year, we have courted and created controversy with the campaign, succeeded in raising awareness, and driven traffic to our site and services.
With this ethos, we continue to buck the trend and be controversial in our current ‘It’s Your Call’ advertising campaign, which makes the consumer aware of the differences between the big-time players and the small guy. Much of this campaign was spent on reaching local retail customers.
Some people think it is difficult to be creative in B2B, especially when budgets are small and companies are being squeezed, but it’s not all about having money to do big advertising campaigns. We invest heavily (in time) in our social channels.
By developing engaging and relevant blogs (well, we hope you think they are) and participating across social media channels to provide interesting web content, you can create a competitive edge in business marketing.
This is where you add your creative thinking to engage prospects and customers.
Most B2B audiences are savvy, knowledgeable and targeted; they know what they want and need.
For us, it is not about trying to emulate the B2C creativity in B2B but how to use the same principles in our industry to attract audiences more meaningfully and cost-effectively.
In our opinion, B2B marketing is definitely harder than B2C marketing.
It often involves multiple messages and target audiences to be communicated to, but it certainly is not boring.
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