So it’s time for the big unveiling. Here’s the story of our company’s approach to gorilla advertising…
We took to the streets of London with our new friend, Gonzo the gorilla, on the 26th September to take part in the Great Gorilla Run. Gonzo joined 600 other people taking part in the 7km run, all aiming to help save the 700 gorillas left in the wild.
As Gonzo zoomed round the course, complete with our company uniform, brolly and mobile phone, he really made an impression. It’s not easy to stand out when you’re one of hundreds of other gorillas, but we’re sure Gonzo did.
We were with Gonzo to hand out bananas to the contenders at the starting line and were there to greet him and the other participants at the finishing line with refreshments and a round of applause.
