Here at our company we’re all very pleased with our new creative marketing campaign – ‘more sense than money’. Put together with the help of the fine folks over at Gyro, it’s our way of poking fun at those businesses that definitely have more money than sense. With the invention of our very own slime-ball-banker, honourable ‘Cecil Goldwell’, we hope to take an irreverent look at those businesses who still insist to overspend, befriend inertia and resist change, irrespective of commercial logic.
That ‘if it ain’t broke, don’t fix it’ attitude costs business thousands of pounds per year!
Don’t be afraid of change. It’s easy for business owners to become complacent. After all, the familiar can be comfortable – even if it’s largely ineffective, right?
You’re being charged excessively for a service that you’re used to, but, to make a mammoth understatement, is hardly the best value proposition. Why would you continue paying for that service instead of looking for an alternative?
our company want to know the answer to that question. We want to support those businesses with more sense than money, which do change, and are in fact, constantly evolving. Those businesses like us and hopefully yourselves, that know how to make savvy spending decisions with a view to improving their overall business.
If you were buying a car and you were presented with two identical models, but one was significantly more expensive than the other, which would you choose to purchase?
Now ask yourself that same question in reference to your business services, which much to everyone’s surprise, undoubtedly match the cost of a new motor over the course of year. Who feels silly now? Don’t be a Cecil, be smart instead.
And once you’ve thought about that – we would love to know what you think of our new creative. #moresensethanmoney
