Marketing
A Million Business Heads Better Than One?
A few members of our company staff were talking about the King of Pop’s new video for “Behind the Mask” today and said, “they crowdsourced the whole thing – thousands and thousands of people made it” Crowdsourcing for those of you who don’t know is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an…
Creating Advocates in Your Customers and Clients
You already know that providing great service and properly looking after your customers and clients is sound business practice. But how do you measure how well you’re doing in this area? Obviously the biggest indicator of whether you’re doing it right is repeat business. They like you – they come back for more. Another indicator…
Should businesses care that the government wants to monitor all communication channels?
Most people are aware that internet activity is monitored, either by organisations, employers, businesses, marketers and the government – but oddly, a new study by Ofcom shows that as a nation we are less concerned about security on the internet than ever before. A huge eighty per cent are no longer worried about online security…
Should you shut down over the festive break?
The short answer is YES! Your staff have worked hard all year round and deserve a break so they’re ready to come back in the New Year refreshed, focused and ready to go. However, we understand that this doesn’t and can’t always apply to everyone and every business. There are some industries in which it isn’t realistic to close for a…
3 Secrets To Better Freelancing When Working Remotely |
There are many great things about freelancing. It gives you the control over your own hours, the people you work with and often, it offers the chance to work from home, saving on time and commuting costs. It sounds like a dream – but with it comes a great responsibility. Keeping your clients happy while…
Welcome South Africa and Canada
I’m delighted to announce that we have recently launched our company in both South Africa and Canada. Allowing us as Europes’ leading provider of conference calls to not only offer services within South Africa and Canada, but also allow participants from these countries to join European and American conference calls without the requirement to make…
So what’s the role of a value proposition? |
Wikipedia defines value proposition as: A promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can apply to an entire organisation, or parts thereof, or customer accounts, or products or services. So, a value proposition answers a fundamental question which all potential customers ask: Why should I buy…
How to spot (and act on) new business opportunities |
A business opportunity is classed as having the chance to meet a market need, interest or want through a creative combination of resources. This sounds great; exactly what an entrepreneur needs to thrive on. However, identifying and then acting on them isn’t always as easy as it sounds. Here are a few tips and tricks…
Are you ready for UC?
Unified Communications shouldn’t just be another buzz phrase you don’t fully understand; instead, it should be in your business strategy, spoken about in the board room, and appreciated for what it really is – arguably the most revolutionary development in the way we work and converse this side of 2012. Due to the fact at…