We at our company love a good start-up and all aspects of entrepreneurship (after all, this is how we began!).. but we are only too aware of how little money there is in the beginning to help with marketing and self-promotion. So we thought we would help new start-ups with some advice on promoting your…
We all have a story to tell about the horrors of the daily commute. Whether it’s sweaty underground carriages in summer or drafty buses in winter, commuting is never a joy. Even those with a car have the risk of standstill traffic, stuck on the motorway for hours on end. Our research shows that commuting…
So Nestlé has been in the news again. And, as ever, they’re not painted in a great light. The negative publicity followed a Greenpeace campaign launched this week, which accused Nestlé of sourcing palm oil from unsustainably managed rainforests in Indonesia and destroying the habitat of endangered orang-utans. As a result, Nestlé experienced a backlash as…
Some background: many years ago Adobe launched Acrobat 6 and shortly after, the Creative Suite. At the time I was working for a systems integrator and some clever colleagues had developed an application designed to enable the concurrent collaboration of a PDF document by multiple users. The idea was you could open a pdf and…
Dear Simon Cowell, There was a time when I wanted to be cool and different … Now I can’t be bothered; Now, I embrace pop culture. Lady Gaga, Facebook, chick flicks – and, of course, reality shows. They don’t demand anything from you; you can sit back and be entertained. What else could I ask…
The daffodils, bright trumpet heralds of day-long light and warm-air nights, have crisped and curled, ceding their colour to Magnolia, Forsythia, Wisteria and other … errr…[note to self: spend more time on florifery]. …And so the summer days glide in, imperceptible, pleasingly inexorable, carrying with them the sweet promise of sunshine, bare skin and balmy…
If any of you read the Metro on your way to work this morning, you may have noticed an article entitled ‘The New Social Network’ about the enterprising National Field. For those of you who didn’t, the double-page spread lavished praise on Edward Saatchi’s (yes, the son of Charles Saatchi) brainchild, an internal social network…
Four Key Business Efficiency Tips Because our product makes companies more efficient, we like to talk about efficiency in general. And we’re not alone. Business efficiency is a popular topic, and there are thousands of blogs out there discussing detailed project management techniques or the latest software suites that all claim to help you achieve…
Chances are you may have seen the new campaign from the Government’s Act On co2 initiative. It’s not as hard-hitting as some existing climate change campaigns (check out this polar bear one!) but it outlines the simplicity in doing our bit to help in the fight against global warming. After all, we can all drive…
As a CEO I regularly meet up with other CEOs and discuss the issues that our businesses are facing during these turbulent times. One area that keeps rearing its head is the difficulty small businesses are having in raising funding: – Here’s my theory I think Alistair Darling has a lot to answer for! In…
