Yesterday I had a meeting with our creative agency to discuss proposals for a gorilla marketing campaign – our company style! Gorilla marketing for the uninitiated is about targeting consumers in an unconventional way, often in unconventional circumstances. I think it’s the next big thing for our company’s marketing strategy. So what will the our…
As a Portuguese Water Dog I’m bred to help the fisherman in Portugal pull their nets onto their fishing boats, however living in Windsor and working in Richmond (to be honest i have no idea how i arrived in either of these places) i feel a little lost. I cannot even see the sea from…
Boris Johnson’s trip to New York yesterday to attend a press conference – admittedly to promote business travel – got us thinking about one of the main reasons for organising a conference call instead of a face-to-face meeting: time. Whilst he may have had other things to do whilst there, Boris’ press conference probably lasted…
Here at our company we work with a number of our competitors in the USA, supplying them with European telephone numbers for there conference call businesses. Whilst most of the business with the USA is done using our Web and Conference Calling solutions, we need to travel to the USA once a year for a…
There are many great things about freelancing. It gives you the control over your own hours, the people you work with and often, it offers the chance to work from home, saving on time and commuting costs. It sounds like a dream – but with it comes a great responsibility. Keeping your clients happy while…
Unified Communications shouldn’t just be another buzz phrase you don’t fully understand; instead, it should be in your business strategy, spoken about in the board room, and appreciated for what it really is – arguably the most revolutionary development in the way we work and converse this side of 2012. Due to the fact at…
2012 was an incredible year and we continue to go from strength to strength; our company celebrated not one but seven million minute days, a great achievement and something we hope to build on in 2013. The past year has seen a flurry of activity from the our company team in which we launched a…
There are many fascinating blogs out there on the subject of business efficiency and I have to praise one of them – the nice people at the Dachis Group – by way of stealing their idea. The blog explains the premise of Jevons paradox, named after William Stanley Jevons in the picture above. It states…
Recently Tupac, the rapper that died in 1996 came back to life at the Coachella festival in California, thanks to digital technology Musion. Musion creates dramatic 3D holographic projection, currently mainly to resurrect celebrities. The concept has been used to bring back to life the likes of Frank Sinatra, Saatchi & Saatchi’s late Creative Director…
Profitability is at the forefront of your business, so here we give our top tips on how to reduce your overheads to maximise your success. 1. Operating Costs Before you can think about cutting overheads, you need to know how much your operating costs actually are so you can work out what you are dealing…
