I ♥ start-ups

Since starting work at our company I have done many a thing around the office (all perfectly above board I might add) but the latest project I have been working on is partnerships and in doing so I have met some really interesting people who work for some really interesting companies. My favourites are those…

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It’s all about targeted engagement… |

Whilst there has historically been a divide in strategy and tactics of B2C and B2B marketing, modern technology is starting to blur the lines. Increasingly, the smartest B2B marketers realise that buyers expect the same levels of service – whether in their business or personal lives. The rise of eCommerce solutions, the proliferation of useful advice online…

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Nestlé don’t kill orangutans |

So Nestlé has been in the news again. And, as ever, they’re not painted in a great light. The negative publicity followed a Greenpeace campaign launched this week, which accused Nestlé of sourcing palm oil from unsustainably managed rainforests in Indonesia and destroying the habitat of endangered orang-utans. As a result, Nestlé experienced a backlash as…

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UK workers unhappy with their employers and bosses for having ‘More money than sense’

Financial reservations are not resigned to The City as a surprising number of UK employees demand a shakeup concerning the way corporate money is spent. A recent survey by our company highlights almost a third of UK workers feel dismayed by their companies’ overspending. Furthermore, the same new figures reveal employees are equally critical of…

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I spy something beginning with D…

Four Key Business Efficiency Tips Because our product makes companies more efficient, we like to talk about efficiency in general. And we’re not alone. Business efficiency is a popular topic, and there are thousands of blogs out there discussing detailed project management techniques or the latest software suites that all claim to help you achieve…

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